Guides
Clear, honest answers for care home owners and managers: how families really choose, which channels reach them, and what earns their trust. No jargon, no hard sell.
Wix builds a good care home website, so the tool is not the question. Who has the free days, who knows what families need to see first, and who keeps it current in month seven.
Written for the manager who has to answer. The questions in the order they arrive, the one nobody says out loud, what a good answer sounds like, and where each answer belongs.
Four stages in order: be findable, be convincing, reach families early, then be ready for the call. Where to begin, what each route leaves undone, and how the work is priced.
A group is not one market, it is several local ones. What to share across the homes, what has to stay local, who should run it, and how to roll it out one home at a time.
Open days, print, signage and referrals all still work, each with its own ceiling. Six channels compared, and why traditional now starts the conversation rather than finishing it.
You cannot create demand for a care home. The buyer is rarely the resident. Six things that genuinely change, four routes to getting it done, and what stays exactly the same.
Four routes compared honestly: staff with a phone, a local videographer, a production company, or a care sector specialist. What each does well, and where each one stops.
The film is the asset. Placement is what turns it into enquiries. Four places a finished film should go, and how to cut one shoot for each.
Four honest routes a care home can take, what each does well, where each hits a ceiling, and the situations where we are the wrong choice.
Two correct national benchmarks sit four points apart. Which one describes a home like yours, how much region shifts it, and what to aim for.
Families decide on trust, not inspection reports. Where to show real daily life, what to capture, and how to film a working home without disrupting it.
Both routes build good websites. The difference is how much of your own sector you have to explain first, and what that costs you in time you do not have.
Directories reach families already comparing homes; Meta reaches the decision-maker earlier. What each does well, where the ceiling sits, and how to choose.
A profile puts your home where families compare; your own website is where they decide. How the two work together, and which to invest in first.
The three tests that matter, specialist versus generalist, how pricing models work, realistic timelines, and the warning signs of a poor fit.
Wix and Squarespace work, up to a point. Where the ceiling sits, what a built-for-you site adds, and how each option is priced.
Fast on a phone, trustworthy in seconds, easy to enquire from. What yours needs page by page, and whether to build it yourself or have it built for you.
Why your home may be invisible where families look first, and the practical, mostly one-off fixes across Google, your website, reviews and AI answers.
Where private-pay families look, what reassures them, and the approach that reaches the relative quietly carrying the decision.
Why real family films earn trust, who they are for, how long they take, how they are priced, and how to keep one feeling genuine rather than staged.
An honest answer: who they reach, how they compare to directories and Google, what makes them work, and when they do not.
Where families actually decide, which channels reach them, and how to turn quiet interest into confirmed move-ins.
The full picture: how families really choose a home, where the old channels fall short, and what fills private, self-funded beds.
Why Facebook and Instagram reach families before they search, how the targeting works, what it costs, and how to advertise without sounding like an advert.
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